Wednesday, March 28, 2012

Sell Fine Art Online - Part 7: Image Capture

While image capture should be one of the easiest and most obvious things an artist or gallery has to do in order to sell fine art online, it is often the last thing to be considered. How do you sell a piece of artwork online without a digital image of your artwork? Chances are, you can't. People want to see the product they are about to spend money on before they spend their money.

There are 2 primary ways to digitally capture your artwork for online sells and marketing:
  1. Digital Camera
  2. Scanner
Large format scanning is going to be your best option. The one to one technology you get from a scanner is unmatched. As with anything technology, the quality of the scan can only be as good as the scanner being used and the person operating the scanner. This means that not just any scanner will do, and whoever is operating the scanner should be a professional.

While a flatbed scanner is ideal, we don't want to knock digital photography. It's still a great choice, but requires a lot of work for high quality results. Like the scanner, the image capture from a digital camera is going to be limited by the quality of the camera, lens, lighting, and the person using it.

Once the image has been scanned or photographed, you need someone who is good at digital imaging and color correction. The raw image will need some cleanup and color correction to be great.

Even though having high-quality digital images of your artwork is important, simply getting your artwork online in a timely manner is just as important. One really big issue we see is that an artist either can't afford proper scanning or digital photography or they don't have time. So then the artist or gallery waits to upload their artwork to their website and looses potential sales from visitors who couldn't see their work.

If you can't afford high quality images or if the timing is bad, just take the best digital photo with the best digital camera you have and upload your artwork. You can always go back later and replace the image with a high quality image. Collectors need to be able to see your artwork and sometimes you just need to get it out there.

There are a lot of great fine art reproduction companies out there who can provide high-quality images of your artwork. We recommend Van Gogh Again, a proud partner of Fine Art World. We recommend Fine Art World for all of your fine art needs including artist websites and gallery websites.

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