Wednesday, March 7, 2012

Sell Fine Art - Part 4: - Web Design, Customization, & Templates

Artist Website - Timothy W. Jahn
Our next step in selling fine art online is the design of your fine art website. This pertains to the look and fell of the website. The cost of web design can range from several hundred dollars to several thousand dollars.

It's important not to underestimate the value of web design in this process. If you know where to look, you shouldn't have to spend a ton of money. Here are some things to consider:
  1. Web design should complement your artwork, not distract from it.
  2. The design of your fine art website can make it easy or hard for collectors to browse and navigate through your artwork.
  3. Does the website design make purchasing artwork easy? We're selling artwork,,, it should be easy!
  4. A professional look and feel is very important in selling art. The style is up to you, but it should be professional.

When deciding on who to go with for web design, be sure to do your research. There are a lot of good and bad design companies out there. One of the most important things to look for in a web design company is "fine art website" experience. They should be able to show you examples of their work. Browse their websites.
  1. Are they easy to navigate?
  2. Is it clear how to purchase artwork?
  3. Are they professional?
  4. Can you manage the artwork on your own (CMS)?
You should consider contacting the artists directly and ask them about their experience with the web firm. Are they happy? is a good place to start when shopping for fine art websites. They have a wide variety of website templates and their websites start as low as $10 a month with NO setup fee.

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