Wednesday, May 2, 2012

Sell Fine Art Online - Part 12: Social Networking

Social networking has a lot of the same benefits to selling fine art as blogging does. Just like blogging, social networks allow you to quickly and easily add fresh new text, links, images and other media without any coding experience. The major advantage social networks have over blogs are their over all popularity and visitor loyalty.

While blogs are great marketing tools, they tend to lack the visitor loyalty that the social networks have. Take Facebook for example. People who use Facebook tend to check it everyday and sometimes every 5 minutes.

If you decided to use Facebook, LinkedIn, Twitter, Google Plus, or a number of other networks, I would recommend creating a business page or account for marketing your work. Stay away from using your personal accounts

Just like blogging, use your social networks to announce new releases, news, events, upcoming shows and so on. Your posts, tweets, and whatever else do not have to be 3 pages long, they can be simple 2 to 3 sentences long. As always, include links back to your actual fine art website. If it's a new release, link it back to that specific piece of artwork. If it's an upcoming event, link it back to that event.