Wednesday, April 25, 2012

Sell Fine Art Online - Part 11: Google Adwords

 

Google AdWords are an excellent choice for driving potential collectors to your website. AdWord campaigns allow you to create online ads based on keywords and other criteria.

AdWord campaigns work on a cost per click (CPC) system. This means that when someone clicks on a Google AdWord link, they are taken to your website, and you are charged whatever the CPC for that keyword is. The cost is determined by the word's popularity. The more people that want to be found for that word, the more expensive the word becomes.

Fortunately Google allows you bid for words and set a daily budget for how much you are willing to spend. This keeps the cost more affordable and less risky. Plus Google gives you some amazing statistics and feedback for how well your campaigns are doing. Then you can make adjustments to help improve your campaigns.

Learn more about Google AdWords.



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